It is raised “Pré de chez nous”, the brand that combines sustainability and animal welfare

Banimal welfare, greenhouse gas emissions … At a time when livestock farming is not spared social criticism, it is in a way a breath of fresh air that blows over the sector with the creation of the brand “Pré de chez nous”, which has to aims to offer local, sustainable beef.

“A few years ago, Pierre Mailleux (Sobemax) and I sat around the table with the Dumoulin company to project ourselves into a socially acceptable beef production in the future. And the future starts today! Thanks to the new feed concept developed by the feed manufacturer, we were able to embrace sustainability and work for the climate. In the longer term, the desire is also to anticipate the various pressures that will soon weigh on breeding ”, explains Bernard Gotta, master picker.

While many breeders are interested in integrating the brand, only five are currently stakeholders. “The brand has just been launched, and step by step it will be able to open up for new members depending on the increasing demand from butchers. I’m sure many will join us. We offer Belgian blue-Belgian bulls and cows in top quality. Our butcher customers who come to the presentation of the brand are very interested in offering meat that meets their customers’ requirements for quality, sustainability and animal welfare. “Pré de chez nous” is a good communication asset for them “, the sticker continues.

Up to 30% less methane emissions

The newly launched brand is proof that innovation also involves food. With its Euroclim food concept, Dumoulin reduces the CO2 footprint of meat by up to 21%. The food is 100% plant-based, with a high content of omega-3 thanks to its extruded flaxseed, which reduces methane emissions by up to 30% during digestion. Such a composition gives the meat a red and slightly marbled color and therefore a very special taste.

The composition of the ration gives the meat a red and slightly marbled color and therefore a very special taste.
The composition of the ration gives the meat a red and slightly marbled color and therefore a very special taste. – PY L.

In addition, all raw materials are exclusively European (mainly Belgium, France, Germany). Next to the feed, the rations are balanced with recycled materials from the agro-food industry, which only ruminants can recycle. About 80% of the ration consists of products that can not be used by humans. It should also be noted that GMO foods are exempt from the specifications.

The Euroclim series of feeds reduces the CO 2 footprint of the meat by up to 21%.
The Euroclim series of feeds reduces the CO 2 footprint of the meat by up to 21%. – PY L.

Do more than usual

Animal welfare should not be exceeded as the sector’s specifications want to go beyond the market standard. The said book actually requires member breeders to have their animals graze for at least six months a year with a feeding phase of 100 days. In addition, the laying of brushes is much appreciated by the animals, who can rub at will … Finally, there is a special focus on the available space, light and ventilation of the buildings.

The label is designed to supply the short circuit, which in turn makes it possible to limit CO2 emissions generated during transport, among other things.

For breeders, joining the sector also gives them added value to their livestock since a better compensation is provided.

The “pré de chez nous” specifications do more for animal welfare than the norm. – PY L.

A unanimous welcome initiative

For David Clarinval, Federal Minister for Agriculture, it is necessary to support the initiative, which succeeds in uniting the three pillars of sustainability: economic, social and environmental. The project is financially promising as it creates profitability for all players in the sector. It is also socially and socially acceptable to go beyond animal welfare standards, as they are today in the Belbeef specifications, but also to produce meat from local ingredients. Finally, it is also an environmentally beneficial project in light of the reduction of greenhouse gas emissions.

Regarding the cabinet of Climate Minister Philippe Henry, the initiative is welcomed:

– for its desire to get out of our farms’ ever-significant dependence on “overseas” food;

– to reduce the carbon impact of products,

For the pursuit of a better balance between food and feed, between the products to be prioritized in human food and those most valued by ruminants. This strengthened balance is one of the cornerstones of the future of our entire agricultural and food system.

The company is also very interested in the process of continuously improving foods, such as switching from flaxseed to more rapeseed and soybeans. “We know that the financial and technical constraints are many and that the transition takes time. It seems likely that research may allow an ever-increasing relocation of animal feed. We can therefore see to what extent this brand fits into the ecological and climatic transition, which is the Walloon region, towards a carbon-free horizon in 2050.

For Benoît Cassart, Secretary-General of the Federation of Livestock and Meat Trade, the initiative is helping to restore the image of Walloon breeders. “One should not think that the breeding sector in Belgium does not take environmental aspects into account. Today, domestic animals play a very important role in view of the international conflicts and their consequences in the markets. It is therefore important to maintain it! »

“Furthermore, the dualization between organic and conventional production makes no sense, as sustainable agriculture has a card to play on the preservation of our climate. »

He concludes: “Although the brands have been around for decades, what is innovative today: the integration of the environmental aspect, a major concern for society today.”

Interview by PY L.

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