Vinted, eBay, Shopmium, WeWard … A trip to resourceful France

“Right now I’m selling my entire wardrobe online,” jokes Marlène. This 32-year-old leisure broker, who lives in Oise, had not used second-hand outlets since the big sorting before she moved in with her spouse years back. But in recent weeks, Marlène has made a comeback in this market. “With the price increase, I end up in the red every month and I have to dig 50 or 100 euros out of my savings,” the young woman says a bit bitterly. To avoid seeing her savings melt like snow in the sun, this mother of a two-year-old boy has put on clothes, her old motorcycle jacket, a lamp for sale “and trinkets lying around the house”. Result: one hundred euros recovered in less than a month. His favorite playground? Facebook marketplace. “It’s convenient and fast,” she explains.

Like Marlène, many French people rush to version 2.0 of flea markets and thrift stores to make ends meet. Good news for giants like Le Bon Coin, newcomers like Vinted or the stainless Facebook, its marketplace and its many groups dedicated to great deals. According to a recent survey by Ipsos for eBay, 58% of French people are already reselling their unused property online, compared to 46% three years earlier, and 69% plan to sell more in the coming months to increase their budget. While there are more and more sellers, buyers are also flocking to the gate: 69% of French people plan to buy more used products in the coming months. “The French believe that inflation will continue to accelerate, and they have already played on certain levers, such as lowering spending or the race to the bottom price, and moving on to the next stage, namely sales and second-hand purchases.” , analyzes Franck Lehuédé, Director of Studies and Research at Credoc (Research Center for the Study and Observation of Living Conditions).

The phenomenon is certainly not entirely new and the online second-hand market is in good shape. One of the markers of this “resourceful France” described by Jérôme Fourquet, Director of the Opinion Department at Ifop and Jean-Laurent Cassely, journalist (and columnist at Expressen) in their work France before our eyes (ed. Threshold). “On average, this provides a small extra income of 60 euros: it is not large, but it can pay off for a full tank of petrol, it is always a win,” describes Franck Lehuédé. France is also the world champion in the online second-hand market. “And the Hauts-de-France region comes first in France,” describes Sarah Tayeb, sales director for eBay France. Not according to the tradition of the “réderien”, but good for financial reasons.

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A necessity that is beginning to spread beyond the working class and the lower middle class with the rise in inflation that has been going through France for several months. “With a budget of 7,000 euros a month, we are among the ‘rich’, but with credits, taxes, taxes and the food budget, we end up in deficit every month,” explains Charlotte, 41-year-old SEO chief. , who lives in the inner suburbs of Paris, and has decided to go used online for his two children’s clothes, furniture and books. Murielle, a 56-year-old teacher, has also recently switched, but is on the resale side at Vinted, collecting between 50 and 100 euros a month. “We should not complain, even if the increase in prices nips our budget, but resale online allows us to build a little kitten that we will use to continue to have fun during the holidays,” says t–she. For her “business”, she even invested in a mannequin to showcase the clothes in the photos and spent a day of her vacation putting the spring-summer collection online. “I practice low prices, 1 euro per fleece for example, so it goes easily,” she describes.

This version 2.0 of manage is not only available for used purchases and sales. In stores and online, applications and websites are booming that allow you to save or make some money, pay bills, not touch your savings or keep a “pleasure budget”. Sébastien, a 38-year-old real estate agent, has been a fan of cashback for a few months – that is, repaying part of his purchases – or digital reduction coupons via Shopmium, Quoty or Coupon Network. “I manage to save 30% of my purchasing budget thanks to this, by devoting two hours to it a week. Some manage to go up to 60%, but it takes a lot more time!”, He explains. A “closeness” that has become a “necessity” to keep some leeway in case of a hard blow.

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Elodie, a 31-year-old animator, also uses Shopmium to save on her purchases, but on a less regular basis. On his phone, other applications are dedicated to improving his purchasing power. Thanks to Too Good To Go, she collects from time to time baskets of unsold food at spot prices. And with WeWard, an application that rewards users based on their number of steps, it accumulates “Wards”, which it will soon be able to convert into cold hard dollars or into gifts. “I set an alarm to remember to validate the number of steps in the evening, because you have to be a little strict to succeed in collecting an interesting amount,” she says. “On average, users earn 60 euros a year,” said Yves Benchimol, co-founder of WeWard. An amount that may seem ridiculous. “But given the situation, are all small savings or ways to make a little more money,” sighs Elodie. She’s not the only one who thinks so. According to Sensor-Tower, downloads of “paying” applications have risen sharply in recent weeks.


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