At EXPLORE 22, its annual partner event held this week in Las Vegas, Expedia Group presents its new technology platform and announce a new marketplace as well as new digital tools developed specifically fortravel industry.
The US Group’s strategy includes three levels aimed at redefining its positioning in the travel sector. It offers a new technology platform called Expedia Group Open World, which aims to strengthen the industry; a reinvented marketplace that rewards partners who deliver unique travel experiences; and a focus on developing technology that provides the right information to increase travelers’ confidence in reservations.
” We are no longer the same Expedia group as in 2020, and even less so in 2000, says its CEO, Peter Kern, referring to the company’s founding in the late 1990s and the fact that this year marks EXPLORE’s first face-to-face edition since 2020. We’ve spent the last two years reinventing our potential, and now it’s time to make those changes. Instead of a market that has been commoditized around price, we imagine a world where travelers are offered the right choice based on their profile, with transparency around value and expectations. We are pleased to finally be able to share the changes we are implementing to realize this vision. »
Technology platform for partners of all sizes
The new Expedia Group Open World technology platform is designed for partners of all sizes to configure and operate the products and services needed to succeed in the travel ecosystem. It will provide a complete e-commerce offering by integrating modules such as payments, scams, conversations and services that each partner can use to accelerate and optimize their online presence or even take their first steps in the sector.
” Whether you’re a banker with a loyalty program, an airline looking to expand its offering, a travel agency focusing on specific needs, or a TikTok influencer helping its followers dream of their next destination, Open World accompanies platform all those who want it. to be part of the travel industry. Our platform, combined with the new innovations announced today, is driven by our desire to put travelers first. We sincerely believe that when travelers are satisfied, everyone wins Says Peter Kern.
” By helping everyone benefit from our technology and offerings, Open World will enable all our partners to thrive in the travel market with solutions tailored to their needs, all driven by our artificial intelligence and machine learning. adds Rathi Murthy, Chief Technology Officer at Expedia Group. ” The choice is also included in our new platform. Partners will be able to choose exactly what works best for them. »
As the platform grows, it will become a place where developers, data analysts, marketers, and entrepreneurs can create new ways to encourage travel and enable people to travel.
Marketplace with rating
Expedia Group also announced a redesigned marketplace that focuses on the travel experience. Using a wealth of data, including traveler reviews and customer service interactions, each hotel will receive a new “score” for the guest experience. This rating will directly affect the search and sorting factors that create visibility in the Expedia Group Marketplace algorithm.
Partners will receive personalized information and recommendations, in line with travelers’ expectations, that will enable them to improve their customer experience scores. The platform will encourage partners to deliver better experiences by directing more bookings to those with high scores. Expedia Group thus intends to create stronger and more loyal bonds between partners and travelers.
” We redefine our marketplace around travelers’ experience. Customers are looking for the best possible experience in all price ranges and at all star rating levels. Our new system will reward partners who prioritize travelers’ experience and meet the expectations they set “, Explains Ariane Gorin, President of Expedia for Business. ” We want travelers to be fully satisfied, and we also want to ensure that partners are rewarded for the experiences they deliver. Our goal is to build trust with travelers. »
For example, hotel partners can see their guest experience score now by logging in to Expedia Group Partner Central. The hotel rating will be visible to travelers in the coming months. Ratings for other industries will be visible later in the year.
Transparency and trust
The US travel group also introduced three new features designed to build confidence in the travel buying and booking experience.
Travel Diaries: To enable a better travel planning experience, Expedia Group expands Travel Diaries to more product lines. These notebooks contain all the items related to the trip, including information about hotels, activities, flights and much more. These features allow travelers to check in and reserve items by simplifying interoperability with travel companions. Travel Diaries is already a hit on Vrbo and will launch this summer on Expedia, with additional interoperability features later this year.
-Smart Shopping: Smart shopping makes it easier for travelers to compare and choose between offers by offering a wider range of options in one place. For hotels, this includes room details, categories and upgrade options; and for flights, this includes schedules, stopovers, seat selection and baggage check-in. Smart purchases give travelers more transparency, while partners may have the opportunity to generate additional revenue. This feature is live today for hotels and will soon be available for flights.
– Price tracking: The price tracker shows upcoming trends and price estimates when it comes to flight searches. It allows travelers to see how airline prices are likely to change, reducing stress and allowing them to book with confidence at the right time. For partners, it encourages travelers to consider and buy flights they would not otherwise book. Price tracking is available today on the Expedia Domestic Flights app. It will be extended to hotels later this year.
Finally, after announcing the launch of a new total loyalty program in 2021, Expedia Group has just unveiled the name One Key and the fact that it brings together four of the group’s loyalty programs. When One Key launches next year, all members will for the first time be able to earn and spend points on any Expedia Group-branded site, such as Expedia, Vrbo or Hotels.com, on any product (flight, hotel, vacation rental, car ) and cruise).