Expedia Group unveils a new strategy to serve travelers, partners and the travel ecosystem

At EXPLORE 22, Expedia Group presents its new technology platform and announces a new marketplace and new benefits for travelers

At EXPLORE, its annual event for its partners, Expedia Group presented its three-tier strategy, which aims to redefine its position in the travel sector. This includes a new technology platform called Expedia Group ™ Open World, which aims to strengthen the industry ; a reinvented marketplace that rewards partners who deliver unique experiences to travelers ; and a focus on developing technology that provides the right information to increase travelers’ confidence in reservations.

We are no longer the same Expedia group as in 2020, and even less so in 2000, said Vice President and CEO Peter Kern, referring to the company’s founding in the late 1990s and the fact that this year marks EXPLORE’s first face-to-face edition since 2020. We’ve spent the last two years reinventing our potential, and now it’s time to make those changes. Instead of a market that has been commoditized around price, we imagine a world where travelers are offered the right choice based on their profile, with transparency around value and expectations. We are pleased to finally be able to share the changes we are implementing to realize this vision.

A new innovative technological platform

The new Expedia Group Open World technology platform is designed for Expedia partners of all sizes to configure and operate the products and services needed to succeed in the travel ecosystem. It will provide a complete e-commerce offering by integrating modules such as payments, scams, conversations and services that each partner can use to accelerate and optimize their online presence or even take their first steps in the sector.

Whether you’re a banker with a loyalty program, an airline looking to expand its offering, a travel agency focusing on specific needs, or a TikTok influencer helping its followers dream of their next destination, Open World accompanies platform all those who want it. to be part of the travel industry. Our platform, combined with the new innovations announced today, is driven by our desire to put travelers first. We sincerely believe that when travelers are satisfied, everyone winsadded Peter Kern.

By helping everyone benefit from our technology and offerings, Open World will enable all our partners to thrive in the travel market with solutions tailored to their needs, all driven by our artificial intelligence and machine learning. said Rathi Murthy, Chief Technology Officer, Expedia Group. The choice is also included in our new platform. Partners will be able to choose exactly what works best for them.

As the platform grows, it will become a place where developers, data researchers, marketers, and entrepreneurs can create new ways to encourage travel and enable people to travel.

A reinvented marketplace that rewards partners

Expedia Group also announced a redesigned marketplace that focuses on the travel experience. Using a wealth of data, including traveler reviews and customer service interactions, each hotel will receive a new guest experience score. This score will directly affect the search and sort factors that promote visibility in the Expedia Group Marketplace algorithm.

Partners will receive personalized information and recommendations, in line with travelers’ expectations, that will enable them to improve their customer experience scores. The platform will encourage partners to deliver better experiences by directing more bookings to those with high scores. Expedia Group thus intends to create stronger and more loyal bonds between partners and travelers.

We redefine our marketplace around travelers’ experience. Customers are looking for the best possible experience in all price ranges and at all star rating levels. Our new system will reward partners who prioritize travelers’ experience and meet the expectations they setsaid Ariane Gorin, President of Expedia for Business. We want travelers to be fully satisfied, and we also want to ensure that partners are rewarded for the experiences they deliver. Our goal is to build trust with travelers.

Hotel partners can see their scores now by logging in to Expedia Group Partner Central. The customer experience result will be visible to travelers in the coming months. Results for other industries will be visible later in the year.

New passenger features to increase transparency and trust

The company also introduced three new features designed to build trust in the travel shopping and booking experience.

  • Travel Diaries: To enable a better travel planning experience, Expedia Group expands Travel Diaries to more product lines. These notebooks contain all the items related to the trip, including information about hotels, activities, flights and much more. These features allow travelers to check in and reserve items by simplifying interoperability with travel companions. Travel Diaries is already a hit on Vrbo and will launch this summer on Expedia, with additional interoperability features later this year.
  • Smart shopping: Smart shopping makes it easier for travelers to compare and choose between deals by offering a wider range of options in one place. For hotels, this includes room details, categories and upgrade options ; and for flights, this includes schedules, stopovers, seat selection and baggage check-in. Smart purchases give travelers more transparency, while partners may have the opportunity to generate additional revenue. This feature is live today for hotels and will soon be available for flights.
  • Price tracking: The price tracker shows upcoming trends and price estimates when it comes to flight searches. It allows travelers to see how airline prices are likely to change, reducing stress and allowing them to book with confidence at the right time. For partners, it encourages travelers to consider and buy flights they would not otherwise book. Price tracking is available today on the Expedia Domestic Flights app. It will be extended to hotels later this year.

After announcing the launch of a new total loyalty program in 2021, Expedia Group has just unveiled the name ‘One Key’ and the fact that it brings together four of the group’s loyalty programs. When One Key launches next year, all members will for the first time be able to earn and spend points on any Expedia Group-branded site, such as Expedia, Vrbo or Hotels.com, on any product (flight, hotel, vacation rental, car ) and cruise).

About Expedia Group

Expedia Group, Inc. companies deliver multiple trips, anywhere, for anyone, on our global platform. Driven by the belief that travel is a force for positivity, we help travelers see the world from a new perspective and form lasting connections. We provide cutting-edge technology solutions to boost the growth and success of our owners, while facilitating memorable experiences for holidaymakers. Our organization consists of four pillars: Expedia Services, which is focused on the Group’s platform and technical strategy ; Expedia Marketplace, dedicated to the organization’s product and technology offerings ; Expedia Brands, which hosts all of our consumer brands and Expedia for Business, which handles B2B solutions and relationships across the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group ™ Media Solutions, CarRentals.com ™ and Expedia Cruises ™.

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