Frédérique Giavarini (Nature and Discoveries): “Purpose is a Compass”

Decision makers. The economy is placing more and more at the center of its concerns environmental and social issues, which have always been supported by Nature et Découvertes. Do you see this as an opportunity or a challenge?

Frederick Giavarini. In October 2021, we presented a strategic plan to the board, whose starting point is to say that we must be one step ahead. We develop in a context where pure e-commerce players and large players with more resources than us speak out on topics that are at the core of our DNA. This is good news for the planet if these ambitions are followed by effects, but for us, we need to reaffirm our commitments, make them visible to the consumer so that they become the heart of the business.

Last year, your raison d’être was reworked: “To offer concrete solutions (products and experiences), to all those who want to change their lifestyle, for an ecology of the Earth, the body and the spirit”. Specifically, what changes this?

The reason for being is a compass. Its implementation becomes concrete with the strategic plan. Not that we were far from it before, but the new wording obliges us to push the cursor further on the issue of supply. We have set up a Sustainable Innovation Center to transform it and make it less harmful to the environment. Now when our product managers think of an offer, they take into account twenty-seven criteria. Like the use of traceable woods, the use of non-conflicting metals, plastic-free products for early childhood, etc.

What time horizon have you set for renewing your offer according to these requirements?

We want all our products to meet these eco-design criteria by 2025. It is a long-term job, especially as we want to support our suppliers in their transition. It is not because a supplier is not able to meet our requirements today that we are going to fail it. We must help it transform its way of producing so that all actors in our ecosystem become more virtuous.

“We must reaffirm our commitments”

To have access to this kind of products at a price for consumers …

Yes, especially in the transition phase. Moving has a cost, including the reintroduction of know-how. But when everyone is up and running, these products get cheaper. That’s what’s happening with organic. Before, organic products were much more expensive than traditional products. With their democratization, prices are falling. The market is more mature.

Do you also want to develop your service offering?

Absolutely. We see, especially since the incarcerations, that consumers have again focused on their homes and more on the evolution of being than having. We also have an interest in the environment in producing fewer quantities. Development of services will meet this need. This may, for example, be about experiences around the discovery of handicrafts, well-being or permaculture such as nature excursions.

Responsible capitalism encompasses a social dimension. How is it integrated into Nature et Découvertes?

Humanism is one of the fundamental values ​​of Nature et Découvertes. That is the core of its development. Employee engagement fluctuates between 82% and 86%. The profitability index is 99. And we do not rest on our laurels. The company spends 6% of its payroll on education. We are very aware of inclusion. In 2019, we signed a three-year agreement that commits us to doubling our recruitment of people with disabilities. Since I arrived in 2021, we have also put in place a teleworking agreement, etc. We need to bring this historical positioning to life.

Nature et Découverte is part of the Fnac Darty group. The two companies do they feed each other?

Yes. I have CSR in my scope for the Fnac Darty group and I can clearly see the level of maturity on the topic for each of the companies. As a large group, Fnac Darty has for a very long time complied with reporting obligations that make it possible to measure the company’s performance in relation to CSR. Its commitment is certainly recent, but it is now part of its strategy and the group has taken a significant leap in the subject. It is more structured than Nature et Découvertes, which is an ETI. The company has this commitment to sustainability in its genes, has expertise in biodiversity, but is less mature in terms of management issues. To remedy this, CSR rapporteurs have been appointed in each of the companies to bring management closer to the field, while the engagement department will play the role of conductor.

Interview by Olivia Vignaud

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