At EXPLORE, its annual partner event, Expedia Group presents its three-pronged strategy. This aims to redefine its positioning in the travel sector.
This strategy includes a new technology platform called “Expedia Group ™ Open World”, which aims to strengthen the industry; a reinvented marketplace that rewards partners who deliver unique travel experiences; and a focus on developing technology that provides the right information to increase tourist confidence in bookings.
” We are no longer the same Expedia group as in 2020, and even less so in 2000, said Vice President and CEO Peter Kern. It refers to the company’s founding in the late 1990s and the fact that this year marks EXPLORE’s first face-to-face edition since 2020.
“We’ve spent the last two years rediscovering our potential, and now it’s time to make those changes. Instead of a market that has been commoditized around price, we imagine a world where travelers are offered the right choice. based on their profile, with transparency around value and expectations. We are pleased to finally be able to share the changes we are implementing to realize this vision. ”
A new innovative technological platform
The new Expedia Group Open World technology platform enables partners of all sizes to configure and operate the products and services needed to succeed in the travel ecosystem. It provides a complete e-commerce offering by integrating modules like payments, scams, calls and services. Each partner will be able to use this to accelerate and optimize their online presence or even take their first steps in the travel industry.
” Whether you’re a banker with a loyalty program, an airline looking to expand its offering, a travel agency focusing on specific needs, or a TikTok influencer helping its followers dream of their next destination, Open World accompanies platform all those who want it. to be part of the travel industry. Our platform, combined with the new innovations announced today, is driven by our desire to put travelers first. We sincerely believe that when travelers are satisfied, everyone wins added Peter Kern.
“By helping everyone take advantage of our technology and offerings, Open World will enable all our partners to thrive in the travel market with solutions tailored to their needs, all driven by our artificial intelligence and machine learning. says Rathi Murthy, Chief Technology Officer, Expedia Group. ” The choice is also included in our new platform. Partners will be able to choose exactly what works best for them. »
The platform will, as it evolves, become a place where developers, data researchers, marketers and entrepreneurs can create new ways to encourage travel and enable people to travel.
A reinvented marketplace that rewards partners
Expedia Group also announces a redesigned marketplace focusing on the travel experience. Using a wealth of data, including tourist reviews and customer service interactions, each hotel will receive a new guest experience score. This score will directly affect the search and sort factors that create visibility in the Expedia Group Marketplace algorithm.
Partners receive personalized information and recommendations in line with travelers’ expectations, enabling them to improve their customer experience scores.
The platform encourages partners to deliver better experiences by directing more bookings to those with high scores. Expedia Group thus intends to create stronger and more loyal ties between employees and travelers.
” We redefine our marketplace around travelers’ experience. Customers are looking for the best possible experience in all price ranges and at all star rating levels. Our new system will reward partners who prioritize travelers’ experience and meet the expectations they set », Specifies Ariane Gorin, President of Expedia for Business. ” We want travelers to be fully satisfied, and we also want to ensure that partners are rewarded for the experiences they deliver. Our goal is to build trust with travelers. »
New passenger features to increase transparency and trust
The company introduces three new features designed to build confidence in the travel-shopping and booking experience:
– Travel diaries: To enable a better travel planning experience, Expedia Group expands travel logs to more product lines. These include everything related to travel, including information on hotels, activities, flights and more. These features allow travelers to check in and reserve items by simplifying interoperability with travel companions. Available this summer on Expedia, with additional interoperability features to be launched later this year.
– Smart shopping: they make it easier for travelers to compare and choose deals by offering a wider range of options in one place. For hotels, this includes room details, categories and upgrade options. For flights, this includes schedules, stopovers, seat selection and baggage check-in. Smart shopping gives travelers more transparency, while partners can generate additional revenue. This feature is currently live for hotels and will soon be available for flights.
– Price tracking: Danger Tracker shows upcoming trends and estimates when it comes to flight searches. It allows travelers to see how airline prices are likely to change, reducing stress and allowing them to book with confidence at the right time. For partners, this encourages tourists to consider and buy flights they otherwise would not have booked. Price tracking is available today on the Expedia Domestic Flights app. It will be extended to hotels later this year.