What are the needs of SMEs / EITs in terms of experience?

What are the needs of SMEs / EITs in terms of experience?

@Nigel Tadyanehondo

Value for money, time spent, support, return on investment … Today, SMEs and EITs have very specific business travel management needs. With more than 1,000 employees worldwide, the agency TEADS, which specializes in selling online advertising space, chose TripActions for its ability to draw inspiration from the leisure market. Opportunity to interview Emeline Decrouy, Global Procurement & Travel Manager TEADS and Zahir Abdelouhab, General Manager France of TripActions, to understand the expectations of SMEs and ETIs in terms of digital experience.

What are the expectations of an ETI such as Teads in terms of user experience, flexibility, delivery capability in the use of an SBT?

Emeline Decrouy : I think the needs are the same whether you are an SME or an EIT. No one wants a gasworks. When we launched our offering, we were looking for a business travel agency that could support us internationally. TripActions is the only one that can address Asia and LATAM. We also wanted an easy-to-use tool that looked like a hobby tool. We all use Skyscanner or Booking in our personal lives and we do not want to spend three hours booking a trip in our professional lives. What we liked about TripActions is the intuitive display, the fact that there are many photos and the support when making a reservation. Messages guide us to find the best prices and times. The average age at Teads is 35, and we notice that people do not want to spend more than they need, just as they would on their own journey.

Are you at TripActions inspired by leisure platforms?

Zahir Abdelouhab : I think employees really want to use tools similar to the ones they use every day. The balance of power is reversed, the company must make sure to satisfy its employees and for this it must give them a work experience similar to the house. Therefore, we thought of a gamification system and allowed the solution to be used for personal trips. The collaborator has two profiles, one professional, one personal, and he can easily switch from one to the other. I agree with Emeline when she says collaborators will not spend more than necessary. A good acceptance of a solution means better management of budgets for the employer.

The question behind all this is ultimately the attraction and retention of talent?

Zahir Abdelouhab : The attraction and retention of talent is indeed the tendons of war and even more so in a context where the shortage of staff is felt in certain sectors. We are thinking of several services and features that can make the difference, including a budgeted debit card that allows you to invite leads or customers to the restaurant. We already offer one wellness dashboard which measures employee well-being. If the company sees that an employee has chained three long-distance trips, it will be notified and can offer him to be upgraded in business until his return. Our Live travelers map informs employees’ position in real time, making it possible to ensure their safety during incidents. Business travel was previously handled in silos. I believe that now the relationship between employers and employees is closer and facilitated by technology.

Is attracting and retaining talent an important topic at Teads?

Emeline Decrouy : Honestly, none of our employees traveled because they were not happy with our business travel agency. But we have more and more questions about the travel policy in the recruitment phases, that’s right. The workflow from the intention and approval of a trip is simple with the TripActions solution, and it is a positive point for the employee.

What were your CSR expectations?

Emeline Decrouy: We wanted a company that offered to reward good shopping behavior. TripActions especially rewards employees through Amazon coupons when they book a hotel at the optimal price, which we found interesting. We are also considering equalizing our CO2 footprint, and the platform allows us to monitor its impact when choosing a means of transport.

Do you experience these needs in most of the SMEs / ETIs you work with?

Zahir Abdelouhab : Previously, employees chose to travel with a particular company to earn miles on their personal account. At TripActions, we offer them to enter their subscription card into the system so that it happens automatically. This does not pose a problem for employees working in the US, but in France it is more complicated and therefore we will adapt it. On the ecological part, I think the companies’ current need is to measure their CO2 footprint. Then comes the step of budgeting for this footprint and then it comes down to reducing it. Both the company and the employees can now see the financial consequences of their business travels, which helps to increase their attention.

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