Morocco / Crédit Agricole du Maroc, signs first in Africa in e-commerce

On Monday, May 9, 2022, Crédit Agricole du Maroc (CAM) signed a long-term strategic partnership with Mastercard to bring new technologies and new products and services to the Moroccan market to make daily transactions intuitive, transparent and secure.

Crédit Agricole du Maroc thus becomes the first bank in Africa to launch the digitization service for bank cards on e-commerce sites that support the “MDES for merchant” standard.

Through this agreement, CAM aims to create more value for customers’ individuals and professionals by offering them innovative payment solutions.

In this context, the bank launched CAM PAY, a mobile payment solution that allows customers to digitize their bank cards to pay for their purchases with a smartphone, in Morocco and abroad. Thus, all their customers who have a Mastercard debit card and have an Android mobile device using Near Field Communications (NFC) technology can easily benefit from this solution.

CAM is committed, through its new digital payment platform, to the payment of the future and positions itself as a leader and forerunner in the field. Our customers can now protect themselves against attacks on e-commerce sites, which result in hacking of bank data says Abdelmounaim Dinia, CEO and member of the board of directors of Crédit Agricole in Morocco.

In addition, this partnership with Mastercard strengthens Crédit Agricole Group’s strategy and commitment to Morocco in favor of financial inclusion, in particular through Digital, and confirms the Group’s desire to meet the new needs of the Moroccan market for individuals and professionals.

We are pleased to partner with Mastercard to offer this new service, which expands the payment channels created by Crédit Agricole du Maroc as part of our omnichannel strategy to offer customers fast, secure and efficient payment methods. CAM is more committed than ever to promoting innovative banking services in Morocco, in particular through the promotion of mobile payments and the diversification of payment channels. “, Explain Abdelmounaim Dinia,

We have seen a seismic shift in customer behavior towards digital and contactless payment channels over the past two years. Our secure tokenization technology allows customers to use a mobile phone or connected device to make payments securely and conveniently using NFC technology online, via the app or in-store. These convenient payment mechanisms allow retailers to meet the needs of consumers by eliminating the need to carry cash, queuing in stores to pay, carrying a wallet or remembering many passwords to make a payment. said Mohamed Benomar, Mastercard Country Director for North Africa.

Other new innovative solutions will be introduced, including prestigious World Elite biometric card, whose launch is the first in North Africa. It has a fingerprint sensor on the screen that provides an extra layer of security to conveniently confirm the identity of the cardholder when shopping in stores.

Utilizing Mastercard technology, Crédit Agricole du Maroc customers with a Mastercard World Elite card can access unique and exclusive benefits such as concierge services, travel insurance and access to airport lounges.

With “CAM PAY” and the digital payment platform that supports the “MDES for Merchants” standard, Crédit Agricole du Maroc is the first bank in Africa to resolutely commit to the payment path of the future defined by “Click To Pay” from EMVco (Europay MasterCard Visa Consortium).

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