To combat the illegal puppy trade, FOUR PAWS introduces the new …

FOUR POTS – Foundation for Animal Protection

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FOUR PAWS introduces new “VeriPet” control system in collaboration with and Amicus to combat trafficking in puppies

Zurich, 24 May 2022 – Thanks to the joint initiative of the worldwide animal welfare organization FOUR PAWS and the operators of the pet register Europetnet, the national dog database Amicus and the classified ad site anibis .ch, it has recently become possible to prevent fraudulent advertisers and unscrupulous puppy traders to potential customers. The VeriPet verification system, originally launched in Ireland and now in Switzerland, only allows registered and verified dog owners to offer their animals on This control system significantly contributes to reducing the illegal trade in puppies and thus the suffering of animals.

The key to VeriPet’s success is that the system aims to deter criminals who profit from the suffering of dogs and their owners. Anyone who places an ad on must accept the verification of their data as the owner through the national Amicus dog database. This means that anyone who has not registered their dog or puppy cannot offer the animal for sale.

FOUR PAWS estimates the value of online puppy trade in Europe at almost € 1.5 billion a year. Nearly 2.4 million dogs are marketed each year on the three major European classifieds portals for dogs.

Amicus, the only national dog database in Switzerland with more than half a million registered dogs, is managed by the IT service provider Identitas SA. The website is one of the largest advertisers in Switzerland and will be the pioneer in this project. Each year, about 20,000 ads for dogs for sale are published on

The system aims to stop the anonymity of online commerce and ensure that responsible dog breeders can continue to advertise while those who circumvent the law lose access to the online marketplace. Special rules apply to animal boarding schools, unborn litters and dogs registered in other countries.

FIRE PAWS is very pleased to be able to implement the technical solution for regulating the illegal trade in puppies VeriPet on online platforms in Switzerland. We would like to thank our partners Europetnet, Amicus and for giving us the opportunity to launch and implement this promising project together, ”says Alexandra Mandoki, Director of FOUR PAWS Switzerland.

“The launch of VeriPet is a major step forward in the regulation of the online pet market. As it rolls out across Europe, this new online listing verification system will improve the traceability of pets when traveling across borders, providing greater protection for pet owners. animals when acquiring a new pet “, emphasizes Remi Gelle, President of Europetnet.

Through its function as a national database of dogs, Amicus guarantees the traceability of dogs in Switzerland. “We are pleased to be able to contribute to the protection of animals and to support our partner FOUR PAWS in their fight against the illegal trade in puppies,” said Isabelle Habegger, Product Manager at Identitas AG, the operator of Amicus.

“One of the priorities of is to offer a quality advertising site that offers maximum security to our users. For years, we have been convinced that simply deleting the” animals “category is not a solution. is proud to play a pioneering role in this global project aimed at curbing the illegal trade in puppies, ”says Alessia Quaglia, CEO of

VeriPet is an example of online regulation of pet trade that can be followed by other platforms and governments internationally. FOUR PAWS and Europetnet encourage other countries and platforms to follow this example, which will prove that it is possible to shop pets safely online.

The technical operation of the VeriPet system

Thanks to VeriPet’s application programming interface (API), only registered – and therefore traceable – owners can offer a dog for sale. When an advertisement is published on a classified page, the seller must state his mobile phone number or e-mail address as well as the number of the dog’s microchip. The VeriPet interface then cross-checks the animal registration databases via Europetnet to determine if the data matches. The registered owner of the dog then receives a unique code, which he must insert in the ad in order for it to be validated.

This means that only the person whose data is recorded on the dog’s microchip can place an ad to sell it. Illegal puppy sellers who want to run a business without the knowledge of the authorities and therefore do not register the animals cannot prove their identity and therefore lose access to the online market.

About is one of the leading online platforms for free classified ads in Switzerland. This online marketplace is famous for constantly updating its millions of listings. was founded in 2004 in Lausanne. Since 2021, has been part of the Swiss Marketplace Group SMG, headquartered in Zurich.

About Identitas

Identitas AG is the Swiss data specialist for healthy animals and safe food. The company, headquartered in Bern, develops and operates applications for the identification, registration and tracking of livestock and pets.

Press contacts:

FIRE PAVERS – Fund for the protection of animals

Sylvie Jetzer

Communication Switzerland


Such. 043 311 80 90

Aurelia Jaquier, Communications Manager Romandie SMG


Identitas SA


Such. +41 31 996 82 00


QUATRE PATTES est l’organisation mondiale de protection des animaux sous influence humaine directe, qui révèle leurs souffrances, sauve les animaux en détresse et les protège. Fondée en 1988 à Vienne par Heli Dungler et des amis, l'organisation plaide pour un monde où les humaines traitent les animaux avec respect, compassion et compréhension. Les campagnes et projets durables se concentrent sur les chiens et chats errants ainsi que sur les animaux de compagnie, les animaux de rente et les animaux sauvages – tels que les ours, les grands félins et les orangs-outans – vivant dans de mauvaises conditions de détention ainsi que dans les zones de catastrophe et de conflit. Avec des bureaux en Afrique du Sud, Allemagne, Australie, Autriche, Belgique, Bulgarie, Kosovo, Pays-Bas, Royaume-Uni, Suisse, Thaïlande, Ukraine, USA et Vietnam ainsi que des refuges pour animaux en détresse dans onze pays, QUATRE PATTES fournit une aide rapide et des solutions durables. La Fondation est en outre un partenaire d'Arosa Terre des Ours, le premier refuge en Suisse qui offre aux ours sauvés de mauvaises conditions de détention un environnement adapté à l’espèce.



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Contact Médias 
Sylvie Jetzer
Communication Suisse
Enzianweg 4
8048 Zurich
043 311 80 90

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