New Gracenote data offering simplifies collection of free ad-supported TV (FAST) and virtual multi-channel video programming distributor services (vMVPD) and unites linear content discovery
EMERYVILLE, California, May 25, 2022 / PRNewswire / – Gracenote, the world’s leading provider of entertainment metadata, content identifiers and related offerings, today announced the launch of Gracenote Streaming Channels Data, which enables platforms to discover content to better connect consumers programming on FAST-funded free-to-air TV channels, as well as linear channels on virtual MVPD (vMVPD) services. By integrating this new solution, content aggregators can now more effectively act as one-stop-shops for viewers who are increasingly turning to new free services to find programming that complements the content of premium streaming services.
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Streaming Channels Data enables content discovery platforms to access Gracenote’s reference database of linear channel programming streaming. Each broadcast includes a Gracenote ID as well as standardized channel and program data, enriched with images, descriptions and celebrity information. The richness of the dataset enhances content discovery and enables more personalized program recommendations across different services, thereby enhancing the user experience.
According to The Gauge, an overview of the total monthly TV consumption prepared by Nielsen, streaming reached a new record relative to total television consumption in the United States in April 2022, which accounts for 30.4% of consumption. More generally, Americans increased the average weekly time spent watching streaming video by 18%, from 143.2 billion minutes in February 2021 to 169.4 billion minutes in February 2022. according to Nielsen’s condition report. . These figures underscore the ability of content discovery platforms to identify market shares and determine time spent on streaming.
FAST channels are often thematic and remain available for a limited period. For example, a service could launch a dedicated channel with TV shows that resonate with Asian viewers in the month of May, Asian American and Pacific Islander Heritage Month. Given the temporary nature of the offer, the ability to integrate the FAST channel and make its content easy to discover is crucial.
“As consumers search for free TV content with commercials to complement their on-demand services, easy integration and discovery capabilities are becoming more important than ever for aggregation platforms,” says simon adams, Chief Product Officer at Gracenote. “By addressing these challenges, Gracenote’s streaming channel data helps the platform’s customers work to optimize their user experiences and secure their positions as the preferred providers for viewers.” »
Launch of Gracenote Streaming Channels Data marks further expansion of Innovative Dataset Suite Streaming video suite, designed to help entertainment providers around the world create engagement with engaging streaming content from a wide variety of sources. Available now in the US and Europethis new solution complements Gracenote’s existing offering that enhances the search and discovery of entertainment and sports programs across all platforms.
Gracenote is the backbone of Nielsen’s content solutions, delivering entertainment metadata, content identifiers and related offerings to the world’s leading creators, distributors and platforms. Gracenote’s technology provides advanced browsing and content recognition features that allow users to easily connect to the TV shows, movies, music and sports they love, while providing powerful content analytics that simplify complex business decisions.
Nielsen shapes media and content worldwide as a global leader in audience measurement, data and analytics. Through our understanding of people and their behavior across all channels and platforms, we empower our customers with independent, action-oriented insight so that they can connect and engage with their audience – today and everywhere in the future.
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