Mary Kay Inc. expands partnership with The Nature Conservancy to protect biodiversity and marine resources

DALLAS, June 8, 2022– (BUSINESS WIRE) – Baltic oysters benefit humans and the environment through the set of ecosystem services they provide. A single oyster is able to filter up to 240 liters of water per day, resulting in improved water quality and clarity, while supporting a unique and very diverse community of fish and species of marine invertebrates. In Europe, native oysters once formed extensive beds and reefs in the North Sea, the English Channel, as well as in coastal areas of Ireland, in several areas of the Scandinavian and Baltic countries, and in the Mediterranean to the Black Sea. . However, more than 90% of these old oyster reefs have now disappeared.1.

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A single oyster can filter up to 240 liters of water a day, which increases water quality and clarity. (Photo: Mary Kay Inc.)

To celebrate World Endangered Species Day and International Biodiversity Day, Mary Kay Inc., a global leader in corporate sustainability, announced her collaboration with The Nature Conservancy (TNC) and other European partners to support several native oyster restoration projects in the UK and mainland Europe. .

The TNC helped launch the Native Oyster Restoration Alliance, (NORA), a European network of government agencies, scientists, NGOs, oyster farmers and private companies. This network was set up in Berlin in 2017 and plays a crucial role in marine conservation in Europe, restoring oyster reefs in the North Sea and beyond. The teams are working together to restore the habitats of flat oysters of European origin so that they can once again support the biodiversity that depends on them and contribute to improving water quality. The Nature Conservation Association has over twenty years of experience in restoring oyster reefs. The organization aims to provide direct technical support for oyster reef restoration projects throughout Europe.

“Natural recovery has proven to be very difficult and has been significantly hampered by destructive fishing practices, which are destroying the contaminated grounds at the reef level, which no longer allow the installation of oyster larvae,” said Carolyn Passey, CEO of Mary Kay UK and Ireland. “This problem is also exacerbated by the introduction of diseases and predators. We at Nature Conservancy are very grateful for the work they are doing in collaboration with NORA to mitigate the damage as well as help restore some of the habitats of this beautiful and very useful creature – the European oyster. “

Oyster restoration in Europe is advancing in Germany, the Netherlands and the United Kingdom and is expanding rapidly in areas where European oysters were historically widespread. Over the last century, their habitats have been decimated, and living specimens are rare in most areas. This project develops several methods for the long-term recovery of oyster stocks and strives to overcome the obstacles that prevent the recovery of oyster reefs in the region.

“Oystercatchers are essential for the health of the surrounding ecosystem as they provide important structural and ecological benefits to the European marine environment, help stabilize sediments, as well as improve ocean quality. Water by filtering impurities and participating in the nutrient cycle. They provide essential food and habitats for coastal wildlife, including several vital fish species, “said Elke Kopp, general manager of Mary Kay Germany, Switzerland and the Netherlands.” We are very pleased to work with The Nature Conservancy to help combat the disappearance of natives wild oysters (Ostrea edulis). Its teams work intensively to promote the reintroduction of species in order to restore essential marine biodiversity and improve water quality throughout Europe. »

“Oyster reefs are some of the best investments we can make in terms of conserving natural systems,” said Dr. Elizabeth McLeod, who leads reef conservation with the TNC’s Global Reef Program. “Healthy oyster stocks ensure cleaner water and help protect coastal areas and the people who live there from the consequences of climate change. With the support of donors such as Mary Kay, the TNC can restore and protect these important systems in the long term.”

Mary Kay’s partnership with the TNC and the NORA network will provide support for projects aimed at conserving biodiversity and marine resources in Europe. Some examples:

“Mary Kay is proud to support the work of The Nature Conservancy and help reintroduce the European oyster to restore essential marine biodiversity,” said Mary Kay Deborah Gibbins, Chief Operating Officer. “Conservation’s extensive experience in restoring oystercatchers on four continents gives us confidence in their efforts to revitalize these rare and critically endangered habitats in European waters. At Mary Kay, our mission is to leave the planet better than we found it. This includes the protection of all creatures, large and small. “

To learn more about Mary Kay’s commitment to sustainability, visit and download Mary Kay’s Global Sustainability Strategy, “Enriching Lives Today for a Sustainable Tomorrow”.

About the Nature Conservation Association

The Nature Conservancy is an international environmental organization dedicated to conserving the soil and water resources on which all life depends. Guided by science, we develop innovative, on-the-ground solutions to our world’s most complex challenges so that nature and humans can thrive together. We are fighting climate change, working to conserve land, water and oceans to an unprecedented extent, providing food and water sustainably and helping to make cities more habitable. Present in 79 countries and territories, we use a collaborative approach that encourages communities, governments, the private sector and other partners to enter into dialogue together. For more information, visit or follow @nature_press on Twitter.


One of the first to break the glass ceiling, Mary Kay Ash founded her beauty company in 1963 with one goal: to enrich women’s lives. From that dream, a multi-billion dollar company grew with millions of independent consultants in nearly 40 countries. As an entrepreneurial development company, Mary Kay is committed to supporting women on their journeys through a variety of training, mentoring, advocacy, networking and innovation initiatives. Mary Kay is dedicated to investing in the science behind beauty and in the production of cutting-edge skin care, color cosmetics, supplements and fragrances. Mary Kay is committed to enriching life today for a sustainable tomorrow, collaborating with organizations around the world, focusing on promoting business expertise, supporting cancer research, promoting gender equality, protecting survivors from domestic violence, beautifying our communities and encourage children to pursue their dreams. To learn more, visit, find us on Facebook, Instagram and LinkedIn, or follow us on Twitter.

1 Pogoda, Bernadette, Living aquatic resources. Volume 32. (May 2019). Native Oyster Restoration Alliance (NORA) and Berlin Oyster Recommendation: restoration of a major ecosystem engineering body, development and support of best practices in Europe. Available at:

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