PARIS: Return of the Star ‘Ac in 2.0 mode, “Inconnus”, “A guy, a girl” or even Audrey Fleurot in a blockbuster … TF1 will focus on nostalgia and strong brands to try to win over “younger generations ”, while strengthening its digital offering.
“We have a very strong desire to occupy an important place among young people,” Ara Aprikian, deputy director general of content for the private group, insisted in the introduction to the presentation of the 2022-2023 season on Thursday.
The return of the Star Academy twenty years after its launch, if it speaks above all to 30-somethings and other squares, is part of this logic.
The cult crochet crochet, which revealed Grégory Lemarchal, Nolwenn Leroy or even Jenifer, returns to its original format with a weekly prime-time and a daily broadcast around noon. ”.
But TF1 also intends to take advantage of social networks, still in their infancy, when Star’Ac stopped on its antenna after 7 years in 2008, before a brief return to NRJ 12 in 2012-2013.
A casting has already been launched on TikTok for the recruitment of students whose adventures at the Vives-Eaux Castle in Dammarie-les-Lys (Seine-et-Marne) will be broadcast live and continuously on MyTF1.
This comeback was decided after the success of the anniversary evenings hosted last year by TF1, inspired by this vein. The front page will thus offer an evening event on the occasion of the 20th anniversary of “Un gar, une fille”, the cult series of … France Télé, with sketches reinterpreted by other actors, and another for reformation, time for a new mini- fiction, “Strangers”.
So many “brands” of value in a general context of “hyper-offers”, according to Ara Aprikian.
Awaiting the merger with M6, which is to be validated by the authorities before the end of the year, TF1 is also still betting heavily on fiction, after a sparse season, marked by a decline in the general public, but good scores on advertisers’ preferred goals.
The 2021-2022 vintage has thus set records since 2008-2009 for 15-24-year-olds (26.4% of PDAs) and since 2014 for women responsible for purchases under the age of 50, claims Xavier Gandon, director of antennas for TF1 , AFP. group, which generates an overall viewer share of around 19% (against 19.8% the previous season).
Amplified by the phenomenal success of the HPI series, TF1 will launch its event series “Les Combattantes” in September, a “romantic and feminist” super production of more than 20 million euros signed by the creators of “Bazar de la Charité” and interpreted by the same shock trio: Audrey Fleurot, Camille Lou and Julie de Bona, with Sofia Essaïdi.
Also on the program, “Syndrome E”, the adaptation of the novel by Franck Thilliez, with Vincent Elbaz and Emmanuelle Béart, “Promethée”, a whim into the supernatural with Camille Lou, “Avenir”, a series written and performed in Community. by Kev Adams, or even the return of “Red Bracelets” with a renewed cast.
In terms of TV movies, TF1 will broadcast “Le Mystère Daval” on the news item of the same name, or “Le Colossus aux pieds d’argile” with Eric Cantona in the role of an ex-rugby player who was raped as a child.
Faced with competition from streaming giants Netflix and the like, La Une also intends to strengthen its offering on its MyTF1 platform, where “prestigious series” such as “Mad Men” or “The Tudors” are visible for free, and a new cinema offer with hundred films this year, according to Xavier Gandon.
She will also this summer offer a version of her show “Dancing with the stars”, called “Who will dance with the stars”, a casting of dancers.
On the transfer window side, TF1 specified that journalist Hélène Mannarino would leave LCI to replace Alessandra Sublet at the presentation of “C’est Canteloup”.
Finally, the channel expects an extremely sporty autumn with the Women’s Rugby World Cup in New Zealand (October 8 – November 12) and the FIFA World Cup in Qatar (November 21 – December 18).